Tobias Mahr

Product Owner building digital products and automations.

I work at the intersection of product, AI and automation — turning complex problems into simple digital products, internal tools and scalable SaaS ideas.

tobias@hamburg

$ whoami

Software Product Owner

Ships products, builds tools

Allergic to repetitive work

AI-curious, automation-obsessed

$ sudo whoami

Still a Product Owner — just faster

currently

  • Building Wunderplanning
  • Exploring AI-native workflows
  • Building instead of scrolling
  • Trying new AI tools every week
  • Drinking way too much coffee
  • Learning something every day
  • Reading release notes for fun

work

Where I work.

My professional work focuses on digital products, product discovery, stakeholder alignment and delivery in cross-functional teams — currently in a dual Product Owner role at Axel Springer Tech.

  1. Product Owner WELT Edition App · Axel Springer Tech

    2026 – now

    Full strategic and operational ownership of WELT’s premium news app — roadmap, backlog and data-driven optimisation across the entire user journey, in close collaboration with editorial, engineering, design and marketing.

  2. Product Owner Affiliate SaaS Platform · Axel Springer Tech

    2025 – now

    Driving the internal SaaS affiliate platform behind BILD, AUTO BILD, COMPUTER BILD, WELT and TECHBOOK — from business cases to scalable features. Recent highlight: the launch of BILD Kaufberater, reaching 40M+ impressions within weeks.

  3. Product Manager Axel Springer Tech

    2024 – 2025

    Developed the services and transactions (affiliate) sections of COMPUTER BILD and AUTO BILD — turning stakeholder requirements into clear user stories and a strategic product vision.

  4. Product Manager CASC · Mobile Healthcare Solutions

    2022 – 2024

    Entered tech product management by co-developing an eHealth app and online store — product strategy, UX, a premium subscription model and e-commerce operations in a startup environment.

  5. Founder Independent e-business

    2019 – 2024

    Ran my own e-business on the side — planning, scaling and continuously optimising SEA affiliate campaigns across Google Ads, Facebook and Bing for clients.

  6. Early career KAIFU-LODGE · Expert Africa · FAKTOR 3

    2018 – 2022

    Gamification product management for a fitness app, tech project management in London and tech PR for Microsoft and Samsung — my foundation across product, marketing and communications.

projects

Things I build.

Personal projects and experiments — built on evenings and weekends, driven by curiosity.

Wunderplanning

A personal productivity and planning app for daily focus, tasks, notes and structured workflows.

  • Productivity
  • Planning
  • SaaS
  • Automation
wunderplanning.com

Something new

Designing and building a modern platform for finance & tax while experimenting with workflows, usability, and product concepts.

  • Side Project
  • Product
  • Hobby
Coming soon

writing

Thoughts.

Notes on product, AI and building things — first pieces in the making.

about

About me.

I’m a Product Owner from Hamburg with a strong interest in AI, automation and SaaS. I enjoy building systems that reduce repetitive work, make teams faster and turn messy processes into clear product experiences.

My path into product ran through online marketing, corporate communications and e-commerce — followed by an MBA in Data & Business Analytics at Hamburg Media School and a stint as a tech project manager in London. I entered product management by co-developing an eHealth app, and today I work across editorial and transactional products at Axel Springer Tech.

Outside of my day-to-day product work, I experiment with personal SaaS ideas, AI-assisted workflows and tools that help me think, plan and build better.

stack

Tools I use.

The software I reach for to plan, build, automate and ship — hover to see it light up.

contact

Let’s connect.

Always happy to talk about product, AI workflows, automation or SaaS ideas.